SDTC Rebrand Vote – San Diego Track Club

San Diego Track Club family this is your opportunity to leave a lasting mark on our club! Our mission is to support running in San Diego and part of this effort includes the San Diego Track Club brand. You previously shared what the club means to you, and you provided feedback on our current logo. We took that information and worked with a branding agency to create three potential new logos. Now it’s time for you to pick the one you like the best!

Please take five minutes to review the options and cast your vote.

Step 1: Review the three brand proposals below or view the entire presentation here.

Step 2: Click here to vote

Instructions on how to vote:

The vote is conducted using a “ranked choice” method.
Not sure how ranked-choice voting works? Click HERE for more details.
You MUST use the email address linked to your SDTC account. Email [email protected] if troubles arise.
Voting is open until 12 PM on Monday, November 7, 2022

Vote Here

Conquistador

The goal of this logo was to modernize the current brand and honor the long history of the club. The current club logo was designed in 1969 during San Diego’s bicentennial celebration, in which the city utilized a conquistador as part of the branding for events. Using this as inspiration, we updated the icon by giving the conquistador a more stylized look and feel. The color scheme is a good mix of warm and cool colors that will help the club stand out and allow for fun merchandise opportunities. The icon paired with a strong and sporty typeface makes for a very memorable brand that can continue to grow with the club.

California

The goal of this logo was to create something timeless and impactful. The icon features the state of California and Hermes’ Wings, which have long been a symbol of speed and power. The shape is made from a continuous blue line, and was inspired by the phrase, “break the tape”. The tape is only broken at the finish line in San Diego. Over the city is a heart or star to represent the running community. Paired with a very clean and modern color scheme, this logo is something that can stand the test of time and last another 60 years.

Balboa Park

This isn’t just any track club, this is the SAN DIEGO Track Club! The goal of this logo was to highlight the unique beauty of our amazing city. Balboa Park is not only a very important location to the club, but it’s also one of the most iconic places in Southern California. This logo celebrates our city by featuring the iconic California Tower, and highlights the sense of community felt by the club’s members by depicting a diverse group of runners. The badge icon style of this logo makes it very versatile and easy to identify from a distance.

Vote Here